A new concept in retail
When entrepreneur and design industry veteran Amauri Aguiar was conceptualising his new luxury interiors brand Verso, he knew that assembling a collection of heirloom quality modern and contemporary furniture, lighting, art, and design objects would be the easier of his two goals to achieve. Furniture, lighting, art, and design objects would be the easier of his two goals to achieve. Reinventing the operating model of the typical design showroom would be more challenging – but just as rewarding.
Instead of opening in another static storefront, co-located with the right group of competitors on the right New York street, Aguiar (formerly of Matter and Espasso) and his partner, architect Bryan Young, chose to launch the brand with a dynamic idea. The Verso ‘showroom’ will periodically exhibit its products with a series of limited engagements in destinations across the globe, starting in August 2022 in idyllic Bridgehampton, NY, with Los Angeles, Miami, and José Ignacio, Uruguay, scheduled to follow well into 2023.